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vic de aranzeta        




Portland Leather 

Improving the online e-commerce experience on Shopify. 

  • Organized the first UX Research session to conduct qualitative and quantitative research to evaluate designs and A/B test
  • Designs tested in research increased conversion rate, newsletter sign up, and average order value

I joined Portland Leather Goods as their first UX Designer, working on their online e-commerce experience on web. I focused on the holistic end-to-end experience to identify areas of improvement, and launched the first UX Research session in collaboration with engineering.