08/2020-12/2020
Portland Leather
Improving the online e-commerce experience on Shopify.
Portland Leather
Improving the online e-commerce experience on Shopify.
Highlights
- Organized the first UX Research session to conduct qualitative and quantitative research to evaluate designs and A/B test
- Designs tested in research increased conversion rate, newsletter sign up, and average order value
Role
I joined Portland Leather Goods as their first UX Designer, working on their online e-commerce experience on web. I focused on the holistic end-to-end experience to identify areas of improvement, and launched the first UX Research session in collaboration with engineering.
I joined Portland Leather Goods as their first UX Designer, working on their online e-commerce experience on web. I focused on the holistic end-to-end experience to identify areas of improvement, and launched the first UX Research session in collaboration with engineering.
