streamlining online shopping

• Shortened product pages, improved copy, and added in color swatches to search pages which supported an increased conversion rate of 2%
  
• Increased average order value after redesigning the homepage
  
• Decreased task time to purchase
  
• Launched #LoveMyLeather to increase brand awareness, loyalty, and advocacy; This launch supported feedback from customers about seeing images of bags on non-models
  
• Built a foundational design system with partners in engineering