streamlining online shopping

Key outcomes

  • Shortened product pages, improved copy, and added in color swatches to search pages which supported an increased conversion rate of 2%
  • Increased average order value after redesigning the homepage
  • Decreased task time to purchase
  • Launched #LoveMyLeather to increase brand awareness, loyalty, and advocacy; This launch supported feedback from customers about seeing images of bags on non-models
  • Built a foundational design system with partners in engineering