Making it pop

INFO

Vic de Aranzeta is a designer, artist, and anthropologist with over a decade of experience across visual design, research, and product design. For six years, she’s worked as a product designer with global teams from big-tech, agencies, and small teams at Seed through Series B startups across education, climate, commerce, health, AI/ML, and civic tech.

Her design practice draws inspiration from architecture, nature, film, history, vintage ads, and travel. When she’s not designing, you can find her exploring storytelling through short films, catching a baseball game, looking for the perfect cannoli, or rating movies on Letterboxd.

EXPERIENCE

Jul 2024 - Nov 2025
Lead Product Designer, Exygy

May 2022 - Jun 2024
Founding Product Designer, NCX

Apr 2021 - Jun 2024
Fouding Product Designer, Spora Health

Dec 2020 - Apr 2021
UX Designer, Google

Aug 2020 - Dec 2020
UX Designer, Portland Leather

PRESS

Bay Area Climate Designers, 2026

Anthro to UX Podcast, 2023

San Francisco chapter of IGDA, 2022 - 2023

The Early Team podcast, 2022

Decolonizing Design, Explained, 2022

Design at Spora Health, 2022

How Spora Health hired for 3 key positions, 2021

AWARDS

Red Dot Design Award— Spora Mommas, 2022

Core 77 Runner Up — Spora Mommas, 2022

2nd Place MIT Hacking Racism in Healthcare, 2020

APPROACH

My approach centers on clarity, context, content, and robust visual systems. I view design as a flexible framework operating across form, function, and feeling, balancing big-picture strategy with hands-on craft. I believe great design is guided equally by what we know and what we feel to build experiences that truly connect, grounded in deep research and honed by craft.

To me, brand isn't an afterthought or a static logo; it’s an essential piece of product design and the core driver of how people feel when using a system. I bring people into the process early and often because design never happens in a bubble. Co-creating is one of my favorite parts of working with intention — embracing creative chaos together to land on clarity, structure, and strategy for the work ahead.

My background in anthropology and archaeology grounds my practice in human reality. I design for real-world context: noisy spaces, quiet moments, dim light, and small screens. I deeply consider human and environmental context to meet people where they are, then lead them somewhere they never imagined.