Vic de Aranzeta is a designer and artist based in San Francisco, blending vision, strategy, and craft to build narrative-driven experiences and products that shape our future and culture.
Making it pop since 2010Open to opportunities                     Work      About     Side projects
Vic de Aranzeta, designer, artist, and anthropologist blending strategy, storytelling, and craft — designing good things that do good.



I'm a multidisciplinary designer* with 5+ years as a user experience designer and design lead across climate, health, AI, and e-commerce industries on consumer, SaaS, and B2B products.

Currently as Senior Product Designer at Exygy, I lead design vision and strategy across our consulting team. My work includes developing our strategic design approach, identifying business opportunities in partnership with Growth and Product, and designing visual, immersive, and innovative experiences for civic, climate, and health-tech organizations.
 Previously, as Founding Designer at NCX, I spent two years driving design vision across numerous high-impact projects and features — from designing an interactive ROI calculator to launching a new platform that empowers landowners to manage their natural capital. 

Some key highlights include redesigning the onboarding and marketplace experience of the carbon selling and payments platform, growing carbon supply 4x, and leading product market fit research that shaped company strategy and product pivots.

Prior to that, at Spora Health, I redesigned the Spora Health app MVP into a modern, intuitive, and delightful experience. Partnering directly with the CEO and agency partners like Leadoff Studio, I helped shape the vision and strategy for the award-winning Spora Mommas kit and its companion app.

At Google, I designed tasks for the Crowdsource app, training ML/AI systems through gamified experiences for 20M+ global users.

I draw inspiration from architecture, nature, film, history, vintage ads, and travel. When not designing, you’ll find me making short films, high-fiving bees, playing video games, and looking for the perfect cannoli. 




*graphic designer,  illustrator,  design researcher


    Design philosophy


    I believe design should transform ideas into possibilities without compromising standards or craft. I'm inspired by futurists of the past and focus my design approach on tomorrow's possibilities, building experiences that are resilient, innovative, and memorable.


    Keep it simpleComplexity and ambiguity demands flexibility, simplicity, and clarity. Think big and design small to build the right solution at the right time.
    Context is everythingDesign for the real world –– noisy spaces, quiet moments, dim light, and small screens. Consider the context of people and place to design to scale and deliver holistic and meaningful experiences.
    Trust your gut Great design is shaped by what we know and what we feel. Balancing observation with emotion elevates our design craft and helps us create memorable, impactful, and purposeful things that we love.
    Stuff the cannoliThoughtfully crafted content is the vital filling that brings clarity and meaning to design. Without a content first approach –– much like cannoli without the filling –– you’re left with an empty shell.
    Design withInvite people into the process early and often to create memorable experiences. Design with others to try new things, get lost in the creative process, and discover innovative solutions together.

    Selected experience


    ExygySenior Product Designer II2024 - Present
    NCXFounding Product Designer2022 - 2024
    Spora HealthFounding Product Designer2021 - 2022
    GoogleUX Designer2020 - 2021



    Skills


    UX/UI Design
    Design Strategy & Art Direction
    Workshop Creation & Facilitation
    Content Writing & Strategy
    Graphic Design & IllustrationInteraction & Motion Design
    Information ArchitecturePrototyping
    Research Print & Editorial Design
    Photography & VideoDesign Systems


    Awards


    Core77, Health & Wellness Runner Up, Spora Mommas
    MIT, Hacking Racism in Healthcare, 2nd Place



    Community & leadership


    California College of the Arts, Undergraduate and Graduate Portfolio Reviewer
    UXGA and Bentley University, Prototype for the Planet, Hackathon Judge            
    International Game Developers Association San Francisco, Founding Chair 2023
    General Assembly, UX Hackathon Judge              
    On Deck, OD50 Cohort 1

    Kind words





    “...Vic brings extensive experience as a partner to every function of the company. Pair that with her background in anthropology and you've got the magic formula. Vic was an astounding partner to me, as a product manager, and we wouldn't have been remotely successful without her contributions.”

    — Product Manager, Spora Health

    “When designing, she (Vic) uses her strong research to make our users her priority, and ensures she gets feedback from every stakeholder, even when it slows things down or requires more work from her.”

    — Senior Software Engineer, NCX





    “What set her (Vic) apart from the very beginning was her genuine interest in end users and their lives. Her ability to internalize the user perspective was consistently demonstrated in her design outputs. As her manager, I not only trusted and knew Vic would deliver on her work, but that her work would incorporate elements from her collaboration across the team at every step of the way.”

    — Chief Product Officer, NCX




    “Vic understands at a deep level how to translate business requirements into human centric interfaces that can engage users.”

    — VP of Engineering, Spora Health









    Extra, Extra! Read (and listen) all about it.

    Shared my journey from art school to anthropology, on the Anthro to UX podcast. Podcast
    Chaired the San Francisco chapter of IGDA, building an online and in-person community of 100+ video game creators, animators, testers, artists, and more. Article
    Invited to be a guest on The Early Team podcast, digging into what it’s like being a founding designer at startups. Podcast 
    Was interviewed for BuiltIn’s article on decolonizing design.  Article
    Wrote an article for Spora Health on how the team approaches designing equitable healthcare. Article



    Stop by any time!
                       
    © 2025 Victoria de Aranzeta