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Making it pop










                                         



INFO

I’m a Product Designer, Artist, and Anthropologist with over a decade of experience spanning graphic design, research, and experience design. I’ve spent the last five years as a product designer and a 2x founding designer, collaborating with global teams at big-tech companies, agencies, and scrappy teams at Seed through Series B startups across climate, health, AI/ML, and civic tech.

I currently craft digital experiences and services for government and non-profits at design agency Exygy, working with clients like Historypin, San Francisco Foundation, San Francisco DCYF, and the Rosalynn Carter Institute for Caregivers. 

My design practice draws inspiration from architecture, nature, film, history, vintage ads, and travel. When I’m not designing, you can find me exploring storytelling through short films, catching a baseball game, looking for the perfect cannoli, rating movies on Letterboxd, or high-fiving bees.


SELECTED EXPERIENCE
2024 - Present
Lead Product Designer, Exygy
May 2022 - May 2024
Founding Product Designer, NCX
Apr 2021 - Apr 2022 
Founding Product Designer, Spora Health
Dec 2020 - Apr 2021
UX Designer, Google (contract)


PRESS
Anthro to UX Podcast, 2023 
San Francisco chapter of IGDA, 2022 - 2023
The Early Team podcast, 2022
Decolonizing Design, Explained, 2022
Design at Spora Health, 2022



AWARDS


Core 77 Runner Up — Spora Mommas, 2022
2nd Place MIT Hacking Racism in Healthcare, 2020




DESIGN PHILOSOPHY

Design is equal parts form, function, and feeling. When they align, design serves something larger than itself and creates impact for organizations and individuals.




Keep it simple

Complexity and ambiguity demands flexibility, simplicity, and clarity. Think big and design small to create the right thing at the right time.
Context is everything
Design for the real world — noisy spaces, quiet moments, dim light, and small screens. Consider the context of people, place and time to craft moments and experiences that meet people where they are, but take them somewhere they never imagined.  Trust your gut
Great design is shaped by what we know and what we feel. Balancing observation with emotion elevates our design craft and helps us create memorable, impactful, and purposeful things that we love.

Stuff the cannoli
Thoughtfully crafted content is the vital filling that brings clarity and meaning to design. Without a content first approach — much like cannoli without the filling — you’re left with an empty shell. Design with
Invite people into the process early and often to create memorable experiences. Design with others to try new things, get lost in the creative process, and discover innovative solutions together.


Kind words






“...Vic is one of the most thoughtful, creative, and wonderful designers that I've had the privilege of working with. Her approach and attention to each aspect of the craft is inspiring.”

— Shawhin M.
Product Manager, Spora Health

“When designing, she (Vic) uses her strong research to make our users her priority, and ensures she gets feedback from every stakeholder, even when it slows things down or requires more work from her.”

— Heather S.
Sr. Software Engineer, NCX





“What set her (Vic) apart from the very beginning was her genuine interest in end users and their lives. Her ability to internalize the user perspective was consistently demonstrated in her design outputs. As her manager, I not only trusted and knew Vic would deliver on her work, but that her work would incorporate elements from her collaboration across the team at every step of the way.”

— Andy M.
Chief Product Officer, NCX



“...She made it fun to collaborate, and I felt like the work we did together was of a very high quality because of her detailed consideration of the project goals, and her communication style.”



— Leah M.
Sr. Software Engineer, NCX







“Vic has a very special way of working problems from a human-centric perspective.”


— Gus N.
Director of Growth, NCX




San Francisco, California 
Making it pop, since 2010LinkedInTypography used: Diatype & Gaisyr© 2025 Victoria de Aranzeta