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Vic de Aranzeta
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Explore a curated selection of design work showing impact, vision, and craft. 

Product design work











AgeWell    
2025
Visual refresh to help users navigate and access at-home aging adult care 






I led the visual refresh of key landing and service pages for AgeWell PACE, elevating the design beyond its MVP state through improved typography, clearer information hierarchy, and authentic photography that centers the diverse older adult community they serve. The redesign made complex and disjointed information more navigable.





NCX    
2023 - 2024
Helping landowners discover and evaluate opportunities for their land









Carbon credit markets faced increasing skepticism, and NCX needed to pivot beyond carbon credits. I created cross-functional research workshops and partnered with the CPO to lead Product Market Fit research sprints, identifying market signals and new product opportunities.




As the Founding Designer, I led the 0 to 1 design of a new platform where landowners could discover, evaluate, and compare programs like solar, regenerative agriculture, and tree planting. 

The final experience helped landowners find the right opportunities for their land goals, generated more referrals than the previous business model and delivered measurable financial impact.




“Vic was a key contributor on PMF efforts, which led to real revenue in the pipeline. She has been critical in infusing good discovery practices into the sales motion, which has been cited multiple times by BizDev as a positive evolution.”

- Chief Product Officer, NCX





“The NCX platform is easy to use and
navigate and allowed me to compare the costs and benefits of various programs in plain, easy-to-understand language that incorporated the unique attributes of my own property.”

- Landowner Platform user





NCX    
2022
Empowering landowners to compare and evaluate program value





With the launch of the new program discovery, landowners had dozens of programs to compare. 

They needed a way to do that quickly and efficiently. 

In partnership with finance, engineers, and product – I designed a time adjusted value calculator which allowed landowners to quickly get an estimate of the potential return over time on a program to help them better understand the true value of their land and if the program is right for them.

Read more





NCX    
2024
Connecting program developers and landowners with in-platform messaging




Landowners were struggling to find relevant programs and we wanted to reduce time to conversion to sign up for a program. 

To help landowners find programs quicker, I designed an in-platform messaging system that connects program developers directly with qualified landowners through exclusive invites. This experience gave landowners control over these conversations — they can accept or decline any invitation to chat. 

This approach reduced conversion time while empowering landowners to make informed decisions about their land on their own terms.


NCX    
2022 Redesigned a data-driven carbon credit marketplace









   



NCX was a natural capital marketplace connecting landowners selling carbon credits to corporate buyers with net-zero goals. 

We identified an opportunity to transition to an order book model—typical in financial markets—to create price transparency and give landowners direct control over their carbon credit sales.
 I led the design of a new order book experience over ~5 weeks, giving landowners access to live market data for the first time. Knowing that market data visualization would be high-impact for users but high effort to build, I prioritized getting proof of concepts and prototypes in front of landowners early to ensure we could launch on time.

After launch, we saw a 4x growth in supply on the platform, reduced risk, and increased matches.



“You cannot get any easier than reading the screen’s instructions and clicking a button!”

- Landowner Platform user

“NCX has created a simplified market place for landowners, where they feel comfortable in the process and know exactly what they are selling and how they will be paid. The red tape and grey areas have been removed.”

- Landowner Platform user






NCX    
2022
Giving buyers real-time data to discover and purchase carbon credits faster



After launching the carbon credit marketplace MVP, I partnered with Marketing, Business Operations, and Engineering to design a near real-time carbon credits map, giving buyers visual access to available credits from landowners for the first time.

This interactive map enabled the first geo-specific carbon credit purchase, and generated revenue.







NCX    
2022 - 2024
Built and scaled the first design system, supporting three products


As Founding Designer at NCX, I designed and scaled the first design system across multiple products to improve efficiency, consistency, and quality. I partnered with engineers to craft reusable and accessible components, align on implementation, and establish best practices. 

The design system increased team velocity, empowered PMs and others to create rapid proof of concepts, and enabled earlier stakeholder buy in on new features. The 40+ components defined supported three products.  






Spora Health    
2021 - 2022 Led design strategy and vision on two health products for primary and pregnancy care






Kit image source: Leadoff Studio


Spora Health was a virtual primary care app bringing culture-centered care to Black Americans across iOS, Android, and web. As the founding designer, I worked across product design, research, design systems, content strategy, and digital/physical marketing while scaling design processes company-wide.

I led the redesign and launch of both the primary care MVP and HIPAA-compliant provider experience, delivering key features including patient chat, personalized health plans, health risk monitoring, and appointment management.


Building on these foundations, we expanded into Spora Mommas to address a critical gap: the market lacked apps that combined physical vital monitoring with culturally-competent support.

I led design strategy across 2 external partner agencies, defined the design vision, conducted research sprints, and owned all design decisions. Working with industrial designers at Leadoff Studio, I designed a companion app and kit experience to align with the program. 

The impact was real for Spora Mommas, the app, kit, and program helped save a pregnant woman's life by empowering her to self-advocate for necessary care. Post-launch, we achieved a 100 NPS score and won a Core 77 Design Award.







San Francisco, California 
Making it pop, since 2010LinkedIn,  MediumTypography used: Diatype & Gaisyr© 2025 Victoria de Aranzeta