Work, About
Vic de Aranzeta
                                        Video,  Photo







Company
AgeWell  Platform
Web  (Wordpress) Platform
Web  (Wordpress) Role
Design LeadResponsibilities
Visual designIndustry
Aging & Caregiving







Visual refresh to help users navigate and access at-home aging adult care 


I led the visual refresh of key landing and service pages for AgeWell PACE, elevating the design beyond its MVP state through improved typography, clearer information hierarchy, and authentic photography that centers the diverse older adult community they serve. The redesign made complex and disjointed information more navigable.















San Francisco, California 
Making it pop, since 2010LinkedIn,  MediumTypography used: Diatype & Gaisyr© 2025 Victoria de Aranzeta