Work, Info
Vic de Aranzeta
                                        Video,  Photo







Company
NCXProject
End to end design of a new platformContributions
UX Design, Research, Visual Design, Content Strategy, Content Writing Role
Design Lead
Industry
Climate, Finance 


Helping landowners discover and evaluate new opportunities for their land.


NCX Landowner Platform was initially focused on carbon credits, and connecting landowners to corporate buyers with net-zero goals. Beyond that, the broader climate goal was to sequester more carbon in the atmosphere by incentivizing landowners and offering other ways to earn money from their land.

As Design Lead and solo designer, I partnered with a cross-disciplinary team including PM, engineers, marketing strategist, and general counsel over 6 weeks to redesign the marketplace experience. 



2 

products lauched

300+ 

sign ups over 30 days

40 + 

features

Saved millions 

by pivoting to new business model








Opportunity


NCX's existing marketplace model put the company in a risky position as the intermediary between buyers and sellers, creating an unsustainable business model at scale. The transition to an order book model was an opportunity to remove risk and give users access to live market data for the first time. This would create a transparent market, remove NCX from the middle of transactions, and give landowners more control over their carbon credit sales.



Challenge


Landowners were making anxious, uninformed financial decisions due to a confusing product experience that lacked market visibility and data transparency. Through customer support tickets, interviews, and surveys, we discovered users didn't understand how to price their credits or trust the system. I needed to translate complex financial market concepts into an intuitive experience for non-technical landowners, while working within tight tech constraints and a 5-week delivery timeline.
“Vic was a key contributor on PMF efforts, which led to real revenue in the pipeline. She has been critical in infusing good discovery practices into the sales motion, which has been cited multiple times by BizDev as a positive evolution.”



- Chief Product Officer, NCX











Results


The final experience helped landowners find the right opportunities for their land goals, generated more referrals than the previous business model and delivered measurable financial impact.
“Thousands of landowners have used the marketplace, and hundreds have requested calls. Vic was instrumental in delivering our MVP and maturing it up.” 



- Chief Product Officer, NCX“...Vic single-handedly led our in-house UX research lab for NCX employees to understand the value of research and to implement these practices into PMF.”



- Landowner Success Manager





San Francisco, California 
Making it pop, since 2010LinkedIn,  MediumTypography used: Diatype & Gaisyr© 2025 Victoria de Aranzeta