Spora Mommas — Vic de Aranzeta Portfolio

Info, Case studies

Vic de Aranzeta

Writing, Video, Photo

Launching a comprehensive maternal health product for Black women

Company

Spora Health

Project

Spora Mommas (2021 - 2022)

Contributions

UX Design, UI Design, Strategy, Graphic Design, Content

Role

Art Director & Design Lead

Industry

Health

Spora Health was a Seed-stage startup reducing health inequities by matching patients with culturally-competent providers for Black people. As part of Spora’s mission to expand access to culture-centered care, we built Spora Mommas — a comprehensive program, companion app, and kit helping pregnant Black women monitor vitals at home, connect with community, and receive personalized doula support.

As the Founding Designer, I led design strategy and art direction across 2 external partner agencies, defined the design vision for the product and its integration with the kit, conducted research sprints, and owned all final design decisions and high fidelity polish. In close collaboration with industrial designers at Leadoff Studio, the design of the kit was completed just a few months after launch of the app.

Saved lives

A woman tracked high blood pressure, and was able to use the app to advocate for the care she needed

2nd place
Core77 Design Award

100
NPS

100

Births across 26 states

Black women are 2x more likely to die during childbirth due to healthcare bias. The market lacked apps combining physical vital monitoring with culturally-competent support for Black women; This gap in the market gave us an opportunity to create a product that identified common maternal morbidities, saved lives, and provided supplemental virtual support.

The biggest challenge on this project was building a healthcare product that neeed to work seamlessly with medical devices, and use the right messaging to reduce or prevent medical anxiety. This required close collaboration with the clinical team, the product manager, marketing, engineers and partnerships with external agencies on the design of the kit and early app concepts.

We had to get it right, because healthcare products can impact lives.

“Vic’s ability to give full and thorough designs is impeccable, the effort she puts in dramatically increases the development velocity.”  

— Data Scientist and Software Engineer

The impact was real for Spora Mommas — the app, kit, and program helped save a pregnant woman's life by empowering her to self-advocate for necessary care.

And post-launch, the app achieved a perfect 100 NPS score, supported 100 births across 26 states, and the kit won a Core 77 Design Award. Every design decision balanced user needs, clinical safety, technical feasibility, and business goals to create a genuinely life-saving product.

Kit Images Source: https://leadoffstudio.com/spora-mommas-kit

San Francisco, California
Making it pop, since 2010

Typography used: Diatype & Gaisyr