Work, Info
Vic de Aranzeta
                                        Video,  Photo






Company
Spora Health
Project
Spora Mommas  
Role
Art Director & Design Lead 
Industry
Health




Improving maternal health outcomes with a companion app and kit. 

Spora Health was a seed-stage startup reducing health inequities by matching patients with culturally-competent providers for Black people. Spora Mommas was a comprehensive program and companion app helping pregnant Black women monitor vitals at home, connect with community, and receive personalized doula support. 

As solo designer on a lean team, I led design strategy and art direction for 2 external agencies and was responsible for all design decisions with an aggressive 3-month zero-to-one timeline.





Saved lives

2nd place


Core77 Design Award

100


NPS

100

Births across 26 states







Opportunity


Black women are 2x more likely to die during childbirth due to healthcare bias. The market lacked apps combining physical vital monitoring with culturally-competent support for Black women. This was an opportunity to create a product that identified morbidities, saved lives, and provided supplemental virtual support.



Challenge


Building a healthcare product integrating medical devices with mobile app required perfect execution because it could literally save lives. I partnered with external agencies, like industrial designers at Leadoff Studio, while leading internal design strategy across clinicians, engineers, and product to ensure high quality deliverables in a tight timeline.








Images Source: https://leadoffstudio.com/spora-mommas-kit




Results


The solution centered on effortless vital monitoring integrated with community support and personalized doula guidance, empowering users to advocate for their care. 

We achieved a perfect 100 NPS score, supported 100 births across 26 states, won a Core 77 Design Award, and most importantly — saved lives. Every design decision balanced user needs, clinical safety, technical feasibility, and business goals to create a genuinely life-saving product.






San Francisco, California 
Making it pop, since 2010
LinkedIn,  MediumTypography used: Diatype & Gaisyr© 2025 Victoria de Aranzeta