Building a design system to guide NCX’s growth and pivots 



Company

NCX
Project

Design system (2022 - 2024)
Contributions

Strategy, Web Design, Content, Components
Role

Design Lead
Industry

Climate, Finance 




As Founding Designer at NCX, I designed and scaled the first design system across multiple products to improve efficiency, consistency, and quality. I partnered with engineers to craft reusable and accessible components, align on implementation, and establish best practices. 

The design system increased team velocity, empowered PMs and others to create rapid proof of concepts, and enabled earlier stakeholder buy in on new features. The 50+ components defined supported three products.  









When I joined NCX, the product experience was a patchwork — Tailwind components here, inconsistent buttons there, no unified language or visual hierarchy. For a platform serving everyone from tech savvy carbon buyers to rural landowners using their desktop, this inconsistency was more than aesthetic, it was a barrier to trust and transparency.

The challenge wasn't just creating components, it was building something that felt modern without falling into the 'sea of sameness' that plagued other carbon marketplaces. NCX needed to feel simple and accessible for non-technical users, while sophisticated enough for businesses managing portfolios or programs. 

What started as scattered components and design elements transformed into a cohesive system that became an extension of NCX’s core brand — visible across the marketing site, print materials, and every digital touchpoint from the product to emails. I established parity between brand and product that reinforced trust at every interaction.  






The real test was adoption. In partnership with engineers, I built a design system that people actually wanted to use. Product Managers, Engineers, and Growth team members were jumping into Figma to create their own mockups, finally able to envision what the product could become and get proof of concepts closer to the final vision than ever before.

Accessibility, interaction, and mobile-first thinking drove every decision. Whether a forester was reviewing programs on desktop or a landowner was checking the calculator on their phone, the system had to scale seamlessly. Every border radius, elevation, and breakpoint was intentional, because when people are making financial decisions about their land, every detail shapes how they interact, convert, and ultimately trust the platform.







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San Francisco, California 
Making it pop, since 2010
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