Vic de Aranzeta
NCX
Eligibility Map
UX Design, Research, Visual Design, Content Strategy, Content Writing
Design Lead
Climate, Finance
Giving landowners the data they need to see what acres are eligible.
Landowners were struggling with not having all the data they need to evaluate programs because they didn’t know which specific acres were eligible for programs. They didn’t have full transparency to really evaluate and compare programs. This caused friction for the internal team, for program developers, and landowners — we needed to help landowners quickly determine if they want that acreage enrolled in that program. I partnered with data scientists to create a map that landowners can interact with to see what eligible acres they have per program. The map is dynamic to each program and is based on the answers that landowners submit about their land from eligibility quizzes.
2
products lauched 300+
sign ups over 30 days40 +
featuresSaved millions
by pivoting to new business modelThe eligibility map displayed both eligible and ineligible acres, and had information for landowners to learn what data we use to assess acres.