Vic de Aranzeta is a designer and artist based in San Francisco, blending vision, strategy, and craft to build narrative-driven experiences and products that shape our future and culture.

Making it pop since 2010

Open to opportunities

Work About Side projects

Work

A curated selection of design work highlighting impact, vision, and craft.

NCX

2023 - 2024

Led the end-to-end design of a marketplace platform helping landowners across America manage their natural capital portfolios.

“Vic was a key contributor on PMF efforts, which led to real revenue in the pipeline. She has been critical in infusing good discovery practices into the sales motion, which has been cited multiple times by BizDev as a positive evolution.”

- Chief Product Officer, NCX

NCX

2022 - 2023

Modernized a carbon credit marketplace with data visualization and strategic content hierarchy.

“NCX has created a simplified market place for landowners, where they feel comfortable in the process and know exactly what they are selling and how they will be paid. The red tape and grey areas have been removed.”

- Landowner Platform user

+4x growth in supply
Carbon supply increased after redesign of the supplier platform experience including the selling process and payments.

Help tickets decreased
Customer support tickets about selling and payments questions decreased with the added clarity and content strategy.

NCX

2022 - 2024

Created, shaped, and championed the first design system at NCX from concept to implementation.

Spora Mommas

Led design strategy for Spora Mommas app, and partnered with design agencies on the vision for the companion kit.

Saved lives

The app and kit helped save the life of a pregnant woman who used the app to self-advocate for the care she needed.

100 pregnancies

Supported across 26 states.

100 NPS

Achieved high satisfaction score from users who found the experience intuitive and empowering.

Award winning

Core 77 runner-up in health & wellness category. Created in partnership with Leadoff Studio.

Image source: Leadoff Studio

Spora Health

As the founding designer at Spora Health, directed design vision and launched primary care MVP across iOS, Android, and web.

Stop by any time!