Vic de Aranzeta is a product designer based in San Francisco, blending vision, strategy, and craft to build meaningful product experiences that shape our future.

Making it pop since 2010

Open to opportunities

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Work

A curated selection of design work highlighting impact, vision, and craft.

NCX

2023 - 2024

Led design from concept to launch of a marketplace platform helping landowners across America manage their natural capital portfolios.

“The NCX platform is easy to use and navigate and allowed me to compare the costs and benefits of various programs in plain, easy-to-understand language that incorporated the unique attributes of my own property.”

- Landowner Platform user

“Vic was a key contributor on PMF efforts, which led to real revenue in the pipeline. She has been critical in infusing good discovery practices into the sales motion, which has been cited multiple times by BizDev as a positive evolution.”

- Chief Product Officer, NCX

NCX

2022 - 2023

Optimized conversion for carbon credit marketplace through data visualization and content strategy.

“NCX has created a simplified market place for landowners, where they feel comfortable in the process and know exactly what they are selling and how they will be paid. The red tape and grey areas have been removed.”

- Landowner Platform user

+4x growth in supply
Carbon supply increased after redesign of the supplier platform experience including the selling process and payments.

Help tickets decreased
Customer support tickets about selling and payments questions decreased with the added clarity and content strategy.

NCX

2022 - 2024

Built the first design system from concept to implementation at NCX.

Spora Health (Mommas)

2021 – 2022

Led design strategy for award-winning Spora Mommas app and companion kit.

Saved lives

The app and kit helped save the life of a pregnant woman who used the app to self-advocate for the care she needed.

100 pregnancies

Supported across 26 states.

100 NPS

Achieved high satisfaction score from users who found the experience intuitive and empowering.

Award winning

Core 77 runner-up in health & wellness category. Created in partnership with Leadoff Studio.

Image source: Leadoff Studio

Spora Health

2021

Redesigned and launched primary healthcare MVP across iOS, Android, and web.

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