I'm Vic-
sometimes Victoria,
never Vicky.
12 years in design • 9 years as a qualitative researcher • ​​​​10 years as as cultural anthropologist

I design products and conduct research through the lens of cultural anthropology and archaeology, helping me create inclusive, accessible, and equitable  experiences. 

My design and research principles and values are centered in equity, ethics, co-design, empathy, decolonizing thinking, and emancipatory and liberatory frameworks.
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Currently, Director of Design and Research at Spora Health helping to build Primary Care for People of Color and create an equitable healthcare that has never before existed in America. 
Previously, designing experiences at Google Crowdsource, Albaloo, and Portland Leather Goods.
A film photograph of Vic de Aranzeta standing in front of the St Johns bridge in Portland, Oregon wearing a black trench coat, scarf and a film camera.
How I got started in design
and research
My formal art training in traditional media and graphic design from RISD and Ringling influences my design aesthetic and the use of design as a catalyst for storytelling.

I later pivoted to cultural anthropology and archaeology. Studying people, environment, ethics, adaptation, and evolution translates to my current work in Product Design and Research by following the same core inquiries.
What I'm curious about





Published work
Decolonized thinking and research methodologies and how to implement into the design process.

Trauma-informed design and research. 

Culture and how it impacts (along with the individual) how people perceive and use products and interact with design.

Finding the perfect cannoli.



2021, Film Photography 
San Francisco Firefighters International Association of Fire Fighters Local 798 

2019, Book Illustrations
Cooking with My Mother: Your Guide to Haitian Homecooking 

I've also created designs and conducted 
research for other clients including:
  Google
Flow
Winsome Construction
Muse Storytelling
Tuck Sleep
IterateUX
Bay Area Green Tours
Artzain Libations
Creole Me Up
Live Oak Museum Consulting
YWCA
Laurl
Joyse
Albaloo 
Fernweh Food Co.

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