Pleased to meet you!

I'm Vic-
sometimes Victoria,
never Vicky.

I design products through the lens of cultural anthropology and archaeology which helps me create truly human-centered experiences.

I understand how people have adapted and evolved with tools and how they shape our lives; I use decolonized thinking, empathy, systems and design thinking, and core anthropologic research methods to identify problems, find solutions and conduct research.

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Currently Director of Design at Spora Health. Previously designing experiences at Google Crowdsource, Albaloo, and Portland Leather Goods.​​​​​​​
A film photograph of Vic de Aranzeta standing in front of the St Johns bridge in Portland, Oregon wearing a black trench coat, scarf and a film camera.
          
12 years in  design                           years as a qualitative researcher 

10years as as cultural anthropologist
        
How I got started in design
and research
My formal art training in traditional media and graphic design from RISD and Ringling influences my design aesthetic and the use of design as a catalyst for storytelling.

I later pivoted to cultural anthropology and archaeology. Studying people, environment, ethics, adaptation, and evolution translates to my current work in Product Design and Research by following the same core inquiries.
What I'm curious about
Decolonized thinking and research methodologies and how to implement into the design process.

Trauma-informed design and research. 

Culture and how it impacts (along with the individual) how people perceive and use products and interact with design.

Crafting the perfect cannoli.
          
I've also created designs and conducted 
research for other clients including:
  Google                                        
Flow
Winsome Construction
Muse Storytelling
Tuck Sleep
IterateUX
Bay Area Green Tours
Artzain Libations
Creole Me Up
Live Oak Museum Consulting
YWCA
Laurl
Joyse
Albaloo 
Fernweh Food Co.

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