Improving how businesses buy carbon credits with a near real time map
Company
NCXProject
Carbon credit map (2022)Role
Design Lead (Founding designer)
Responsibilities
Data Visualization, Content Strategy, Visual Design
Industry
Climate, Finance
At NCX, I led design for a carbon credit supply map to help buyers easily identify available inventory by state. With a tight deadline and an engineer new to Mapbox, I took a "think big, design small" approach—creating rapid prototypes while she explored technical capabilities.
This map showed landowner generated carbon credits available for purchase across the United States. Beyond that, it also tells the story of the landowners and the how NCX was supporting their land goals. Users can view enrolled forested acres by state to see supply available in their local areas.
$XXX K
first geospecific deal
was supported by the carbon credits map
Mid-implementation, everything went sideways. Mapbox couldn't handle our planned interactions, visuals looked completely different than expected, and scope creep expanded. Our engineer was overwhelmed learning a new platform under pressure. I partnered with our PM and marketing to redefine a tightly scoped MVP, separating need-to-haves from nice-to-haves, collaboarting closely with our engineer to simplify interactions while keeping design quality at the forefront.
We launched two weeks late and it wasn't our original vision, but the map helped close our first two geo-specific deals — real revenue in the pipeline. This project taught me that scope creep can derail you, but staying collaborative and making smart tradeoffs can still deliver meaningful business impact.
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San Francisco, California
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