Vic de Aranzeta
NCX
Eligibility Map
UX Design, Research, Visual Design, Content Strategy, Content Writing
Design Lead
Climate, Finance
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NCX Landowner Platform was initially focused on carbon credits, and connecting landowners to corporate buyers with net-zero goals. Beyond that, the broader climate goal was to sequester more carbon in the atmosphere by incentivizing landowners and offering other ways to earn money from their land.As Design Lead and solo designer, I partnered with a cross-disciplinary team including PM, engineers, marketing strategist, and general counsel over 6 weeks to redesign the marketplace experience.
Opportunity
NCX's existing marketplace model put the company in a risky position as the intermediary between buyers and sellers, creating an unsustainable business model at scale. The transition to an order book model was an opportunity to remove risk and give users access to live market data for the first time. This would create a transparent market, remove NCX from the middle of transactions, and give landowners more control over their carbon credit sales.
Challenge
Landowners were making anxious, uninformed financial decisions due to a confusing product experience that lacked market visibility and data transparency. Through customer support tickets, interviews, and surveys, we discovered users didn't understand how to price their credits or trust the system. I needed to translate complex financial market concepts into an intuitive experience for non-technical landowners, while working within tight tech constraints and a 5-week delivery timeline.
- Chief Product Officer, NCX
Results
The final experience helped landowners find the right opportunities for their land goals, generated more referrals than the previous business model and delivered measurable financial impact.