SELECTED WORK
MagicSchool AI, Back to School Redesign
I led the visual strategy and brand integration into the product for the Back to School 2026 launch. By focusing on purposeful ways of integrating brand, creating and elevating components, and adding new visual patterns—the look and feel has become expressive and interactions feel alive. I collaborated with our brand designer to direct the creation of whimsical illustrations, integrating into our design system. Now, brand elements earn their place, provide warmth, clarity, and a dash of magic.
ui design, brand integration, creative strategy, ux design, design systems, research
MagicSchool AI, Chat Interactions
I worked on a few chat improvements aimed at the same idea: let people stay in control of how they read and interact, instead of the interface deciding for them. Content now has an overflow control instead of forcing readers to the bottom of a generation, and the view anchors to the top of the message so the prompt stays put. Similarly, when a teacher asks for a lesson plan, it now lands inline as a collapsed Studio doc card, not a content dump, instead of auto-opening a full editor they never asked for. Cards are cropped to a short preview with expand/collapse, and quick actions up top let teachers grab what they need without opening the editor at all.
ui design, product strategy, ux design, design systems
MagicSchool AI, Worksheet Generator
I led the end to end design for our revamped Worksheet Generator tool. Research rooted this product experience in the reality of how teachers use worksheets and activities in the classroom, and how it fits into their workflows. Additions like templates, activities, and printing brings Worksheet Generator to the classroom in new ways.
ui design, ux design, design strategy, research
MagicSchool AI, Agentic Tools in Raina
I led the design to add in agentic tool calling capabilities into Raina to help teachers seamlessly keep going in their creation workflow. Working in partnership with Product Manager and AI Engineers, this new experience reduces overwhelm by choice and helps teachers create quicker by being able to generate with some of MagicSchool’s 80+ Teacher Tools, right in Raina. With clear content from Raina that I wrote, users know exactly what Raina is doing, what to do, and what to expect.
ui design, ux design, research, content strategy
Exygy, Historypin v2
In my time at Exygy, I helped win and support Historypin as a client. They had a 15+ year old product infrastructure and designs that needed to be updated to maintain the platform, scale to new users, and reach new audiences. I led the end to end redesign of their product, and beyond a new accessible and intuitive experience, Historypin now reflects people and place with vibrancy and expression.
ui design, ux design, research, content strategy, brand design
Exygy, Historypin Design System
I led the end to end re-design of Historypin’s 15+ year old web experience, starting with the extensive and scalable design system that reflects Historypin’s expressive, humanist, and joyful brand identity. This visual system created a foundation for Historypin to build on, long after the client relationship ended; helping them maintain, and curate new pages, and experiences effortlessly. It took 2 months to establish and implement alongside engineers.
ui design, component guidelines
NCX, Marketplace v2
Joining as the founding designer, I led design at NCX from its pivot of a carbon credit marketplace to a new 0 to 1 marketplace experience. To define the v2 of NCX, in partnership with the CPO, I led product market fit research over several months to figure out which market signals to follow. Over 3 months, I led the end to end design strategy, vision, and lightweight product management of a new marketplace connecting landowners to revenue generating opportunities for their land.
ui design, ux design, research, design strategy
- Landowner Success Manager
- Chief Product Officer
- Chief Product Officer
NCX, Design System
When I joined NCX, the product was a patchwork with no unified visual language, this was a barrier to trust for a platform serving everyone from rural landowners to enterprise carbon buyers. I built NCX's first design system from the ground up, creating 50+ accessible and scalable components across 3 products. This system created parity between brand and product, and drove adoption from PMs and Engineers who were jumping into Figma to concept and prototype on their own, this helped close the gap between proof of concepts and the end solution.
ui design, component guidelines
Spora Health, Spora Mommas
As the founding designer at Spora Health, the breadth of my work spanned across digital, print, and physical. Spora Mommas was a 0 to 1 native app (iOS/Android), and I led the design strategy and art direction across 2 external partner agencies, defined the design vision for the product and its integration with the kit, conducted research sprints, and owned final design direction and polish. In partnership with industrial designers at Leadoff Studio, the design of the companion kit was completed a few months after launch of the app.
The impact was real, and helped save a pregnant woman's life by empowering her to self-advocate for necessary care. And
post-launch, the app achieved a 100 NPS score, supported 100 births across 26 states, and the kit won a Core 77 Design Award.
art direction, creative strategy, ui design, research, ux design
“Vic’s ability to give full and thorough designs is impeccable, the effort she puts in dramatically increases the development velocity.”
— Data Scientist and Software Engineer
Case studies
available
upon request.