Vic de Aranzeta is a Designer and Anthropologist based in San Francisco. She builds expressive and playful visual systems, products, and experiences—bridging product and brand.

A selection of projects spanning web and native apps, design systems, packaging, graphic props, and print media.

SELECTED WORK

PROJECT INDEX

MagicSchool AI, 0 to 1 Visual Systems

Creative Direction, UI Design, UX Design, Information Architecture, AI Workflows

2025 - 2026

Historypin, 1 to 10 redesign

UX Design, UI Design, Content Strategy

2024 - 2025

Historypin, Design System

UI Design, Visual System

2024 - 2025

Cry Baby Hot Sauce

Brand identity, product packaging

2026

NCX, Financial Climate Marketplace 0 to 1

Design system, UI design, UX Design

2022 - 2024

Spora Health, Mommas App

Product Design, iOS/Android app, Design System, Product Packaging

2021 PROJECT INDEX

PROJECT INDEX

FrightFall Graphic Props

Graphic Design, Illustration

2026

National Park Passes and Permits

Graphic Design, Illustration, Prop Design

2026

Monster Matches Series

Graphic Design, Illustration, Prop Design

2026

NRWC Catalogue, Exygy

Print Design, Interaction Design, Graphic Design

2025

INDEX

NCX – 0 to 1 design, programs page – 2024

NCX, 0 to 1 design, micro interactions – 2024

MagicSchool, Icon Strategy – 2026

Historypin, end to end design –2025

NCX, 0 to 1 design – 2022-2024

NRWC, Magazine design – 2025

NRWC, Interaction Design – 2024

NCX, Design System – 2022-2024

Google Crowdsource, Reading Charts & Trust in Charts, 2021

Gallery Gill, Brand Design – 2023

Spora Mommas, 0 to 1 design – 2022

NCX, 0 to 1 design – 2024

Exygy, Website Redesign – 2025

MagicSchool, Motion Design – 2026

NCX, Eligibility Map, 0 to 1 design – 2024

NCX, In-Product Messaging, 0 to 1 design – 2024

NRWC, Magazine Design – 2024

Spora Health – App Redesign – 2021

MagicSchool, Worksheet Generator – 2026

Spora Mommas, 0 to 1 design (app) – 2021

Information

Vic de Aranzeta a designer, artist, and anthropologist with over a decade of experience across visual design, research, and product design. For six years, she’s worked as a product designer with global teams from big-tech, agencies, and small teams at Seed through Series B startups across education, climate, commerce, health, AI/ML, and civic tech.

Her design practice draws inspiration from architecture, nature, film, history, vintage ads, and travel. When she’s not designing, you can find Vic exploring storytelling through short films, catching a baseball game, looking for the perfect cannoli, or rating movies on Letterboxd.

EXPERIENCE

Jul 2024 - Nov 2025
Lead Product Designer, Exygy

May 2022 - Jun 2024
Founding Product Designer, NCX

Apr 2021 - Jun 2024
Fouding Product Designer, Spora Health

Dec 2020 - Apr 2021
UX Designer, Google

Aug 2020 - Dec 2020
UX Designer, Portland Leather

PRESS

Bay Area Climate Designers, 2026

Anthro to UX Podcast, 2023

San Francisco chapter of IGDA, 2022 - 2023

The Early Team podcast, 2022

Decolonizing Design, Explained, 2022

Design at Spora Health, 2022

How Spora Health hired for 3 key positions, 2021

AWARDS

Red Dot Design Award— Spora Mommas, 2022

Core 77 Runner Up — Spora Mommas, 2022

2nd Place MIT Hacking Racism in Healthcare, 2020

Kind words

“...Vic is one of the most thoughtful, creative, and wonderful designers that I've had the privilege of working with. Her approach and attention to each aspect of the craft is inspiring.”

— Shawhin M., Product Manager, Spora Health

“When designing, Vic uses her strong research to make our users her priority, and ensures she gets feedback from every stakeholder, even when it slows things down or requires more work from her.”

— Heather S., Sr. Software Engineer, NCX

“What set Vic apart from the very beginning was her genuine interest in end users and their lives. Her ability to internalize the user perspective was consistently demonstrated in her design outputs. As her manager, I not only trusted and knew Vic would deliver on her work, but that her work would incorporate elements from her collaboration across the team at every step of the way.”

— Andy M., Chief Product Officer, NCX

“...She made it fun to collaborate, and I felt like the work we did together was of a very high quality because of her detailed consideration of the project goals, and her communication style.”  

— Leah M., Sr. Software Engineer, NCX

“Vic has a very special way of working problems from a human-centric perspective.”

 — Gus N.,Director of Growth, NCX

LinkedIn, Substack, Dribbble, Instagram

Making it pop in San Francisco, CA