Vic de Aranzeta is a designer and anthropologist that builds expressive and playful visual systems, products, and experiences. She cares about how things look, feel, and move.
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Today, designing for teachers and students at MagicSchool AI, saving them time with simple workflows and helping them get back to student engagement. There, I’m defining the creative strategy for brand integration and elevating the product look and feel, and owning the experience design for teacher. My work spans product design, art direction, defining research operations, rapid prototyping, content strategy, and design systems.
I’ve also supported civic-tech clients to elevate their story with intuitive, visually engaging, and content driven experiences at Exygy, helped transform NCX’s product landscape leading design, and research, and launched a 0 to 1 digital marketplace for landowners, and crafted the vision and strategy for the award-winning Spora Mommas kit in partnership with Leadoff Studio.
I’ve also supported civic-tech clients to elevate their story with intuitive, visually engaging, and content driven experiences at Exygy, helped transform NCX’s product landscape leading design, and research, and launched a 0 to 1 digital marketplace for landowners, and crafted the vision and strategy for the award-winning Spora Mommas kit in partnership with Leadoff Studio.
My design practice draws inspiration from architecture, nature, film, history, vintage ads, and travel. When I’m not designing, you can find me exploring storytelling through short films, catching a baseball game, looking for the perfect cannoli, or rating movies on Letterboxd.