Vic de Aranzeta is a designer and anthropologist that blends strategy, research, and craft to design good things that do good — creating experiences that shape our future.                                About     Work     Side projects     Blog 

Kind words





“...Vic brings extensive experience as a partner to every function of the company. Pair that with her background in anthropology and you've got the magic formula. Vic was an astounding partner to me, as a product manager, and we wouldn't have been remotely successful without her contributions.”

Product Manager, Spora Health

“When designing, she (Vic) uses her strong research to make our users her priority, and ensures she gets feedback from every stakeholder, even when it slows things down or requires more work from her.”

Senior Software Engineer, NCX





“What set her (Vic) apart from the very beginning was her genuine interest in end users and their lives. Her ability to internalize the user perspective was consistently demonstrated in her design outputs. As her manager, I not only trusted and knew Vic would deliver on her work, but that her work would incorporate elements from her collaboration across the team at every step of the way.”

Chief Product Officer, NCX




“Vic understands at a deep level how to translate business requirements into human centric interfaces that can engage users.”

VP of Engineering, Spora Health












Based in foggy San FranciscoMaking it pop since 2010© 2025